Analytics for Schools Pty Ltd ACN 631 678 110 (Analytics for Schools, us, we, our) is committed to protecting your privacy and maintains a policy of confidence concerning your personal information (Privacy Policy).

This Privacy Policy details how we deal with your personal information and applies to the collection, storage, use and dissemination of your personal information.  It has been developed in accordance with the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (Privacy Act).

Analytics for Schools collects data (Data) from schools and its students, teachers, and parents (together, the Customers, you, your) through its Learning Analytics Platform (Program), which we use to collate, analyse and subsequently express the Data contained within it for Customers (Services), and which is then subsequently accessed by the Customers.

By providing your personal information to Analytics for Schools for use within the Program, and/or by accessing our website situate at www.analyticsforschools.com.au (Website) or otherwise transacting with us, you accept the terms of this Privacy Policy and as otherwise permitted under the Privacy Act.

This Privacy Policy applies to information provided to us whether via the Website, the Program, the NAPLAN website or by any other means. We will only use personal information for the purposes for which it was given to us, or for purposes which are directly related to the provision of our Services. We may collect and store your personal information for the purpose of contacting you, responding to enquiries, or administrating your access to the Program, as described below.

1. What kinds of information do we collect?

Information about you

Analytics for Schools collects information provided by you including through the Program. We will endeavour to collect this information directly from you or from the Website, unless it is otherwise impractical or unreasonable to do so.

We collect a range of personal information relevant to our advised purposes.  The type of information that we collect from you in the provision of our Services or through your access to the Website may include identification information, including Customer first and last names, student identification numbers, student outcome data (such as NAPLAN, PAT, Ondemand scores), student photos, student survey responses, student and school demographic information, school address, school employee details including job titles, school contact information, school email address, school postcode, school preferences,  and any other personal information that the Customer may submit to the Website or through the Program.

The type of information that we collect from you via the Program or the Website may include information relating to third parties, in which case you warrant that you have obtained the consent of third parties to provide that information to us. In the case of information about minors, you warrant that you have the consent of their parent or guardian to provide that information.

2. How do we collect information?

The main ways we collect personal information about you are when:

• you access the Website; 
• you provide information directly to us via the Program through Learning management systems or otherwise;  
• by providing us with the relevant log-in credentials to access school data on various data platforms on behalf of schools; 
• the Program is running on your phone, computer, computer software application, or other device (Device);
• you provide personal information through the Program or the Website;
• you otherwise submit personal information about yourself, or someone else, through the Program or the Website.

At or before the time the Data is collected, we will issue affected Customers a collection notice which provides information as to why their information is being collected and what it will be used for.

We will not collect sensitive information from you unless:

• you have given express consent for us to do so and the information is reasonably necessary for us to carry out our functions or activities, for example where you provide us with information regarding your health in order for us to respond to a query made by you in respect of our Services; or
• the use of information is otherwise permitted under the Privacy Act.

If someone other than you provides us with personal information about you that we did not ask for, or you provide us with unsolicited personal information, we will only hold, use or disclose this information if we determine that we could have collected this information from you had we asked for it, and we will take all reasonable steps to notify you of the collection of that information as soon as practicable. If we could not have collected this personal information, we will lawfully de-identify or destroy the personal information.

3. Use of Personal Information

Your personal information may be used by us in a number of ways, including the following:

• to provide the Services;
• to understand your needs and provide you with better quality Services;
• to contact you by email, phone, or mail, and enable you to contact us for feedback, comments, queries and complaints submitted via the Program or the Website or by any other means;
• to provide market research, strategic branding and marketing services to our customers, but we will not disclose your personal information to these parties unless we have your consent to disclose your personal information and we take reasonable steps to ensure your personal information cannot be linked to the insights you provide us through your participation in the Program or access to the Website;
• to customise the Website or the Program according to your interests and based on the information you provide to us;
• to tailor the communications best suited to you;
• to further advertise the services offered via the Program and the Website;
• to enhance and improve your use of and access to the Program and our Services;
• for internal business purposes, for example, for the purposes of internal record keeping and to research and develop the Program, the Website, and our other products and services; and
• as required or authorised by law, including under the Australian Privacy Principles.

4. Use and disclosure of information

We will only use personal information for the purposes for which it was given to us, or for purposes which are directly related to the provision of our Services.

In certain circumstances, it may be necessary for us to disclose your personal information to third parties in order to assist us in providing our Services, or where disclosure is required by us to meet our legal and regulatory obligations. Third parties may include:

• our customers, but only if we have your consent to disclose your personal information and we take reasonable steps to ensure your personal information cannot be linked to either the participants in the Program or the insights you provide us through your participation in the Program or Website;
• web hosting services for the Website and Program;
• communication services to enable us to communicate with you;
• technology support services;
• contractors, designers and developers for the Program or the Website;
• government and law enforcement agencies and regulators; and
• entities established to help identify illegal activities and prevent fraud.

We may also disclose your personal information to anyone authorised by you, or to whom you have provided your consent (either expressly or impliedly) or where another permitted general situations apply (as defined in section 16A of the Privacy Act).

We will not disclose information that personally identifies you to any third party other than as set out in this Privacy Policy.

5. Disclosure to overseas recipients or third parties

We may also collect personal information from third parties such as your representatives or external data suppliers. When we have collected personal information about you, we will notify you at the point of collection, or as soon as practicable, to ensure that you are aware of such collection and its purpose.

If someone other than you provides us with personal information about you, the notification will usually be provided to you via that third party.  These third parties may include:

• our agents, contractors and external service providers (for example, mailing houses, payment systems operators and technology service providers); and
• contractors, designers and developers for the Program or the Website.

We will not disclose your personal information to overseas organisations unless required to by law or with your specific consent, or where you access the Services, the Website or the Program from outside Australia.

6. Direct Marketing

We may use personal information about prospective, current and past customers for the purpose of direct marketing of our Services.  Direct marketing communications may be sent via post, e-mail, telephone, social media sites or other means.  However we will give you the opportunity to opt out of receiving further direct marketing communications from us.

You may opt out of receiving direct marketing communications from us at any time by contacting us using the details provided below. Consent

By your use of the Website, your access to the Program and our Services, you consent to the collection, storage, use and dissemination of your personal information in accordance with this Privacy Policy and as otherwise permitted under the Privacy Act.

7. Storage and security

The storage of your personal data is important to us and we use all reasonable endeavours to keep your information in a secure environment and to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. If you reasonably believe that there has been unauthorised use or disclosure of your personal information please contact us using the details below. Where appropriate, your data will be encrypted and password protected.  [All connections to the Services will be only available over SSL systems.]

We keep records of the personal information we gather from you. We take reasonable precautions to protect user information off-line, and particularly to assist in your personal information not being accessed by unauthorised personnel, lost or misused. Finally, the servers on which we store personal information are kept in a secure environment under restricted access. If you have any questions or concerns about security on our Program, or if you reasonably believe that there has been unauthorised use or disclosure of your personal information, please contact us (see details below).

If we no longer need your personal information, unless we are required under Australian law or a court or tribunal order to retain it, we will take reasonable steps to destroy, securely delete, or de-identify your personal information as appropriate.

8. Variation and consent to variation

We may vary the terms of this Privacy Policy at any time.  You should check this Privacy Policy regularly so that you are aware of any variations made to this Privacy Policy.

You will be deemed to have consented to such variations by your continued use of the Program, the Website or our Services following such changes being made.

9. Access to your information and making a complaint

If you wish to access or update your personal information, or you believe your privacy has been breached and wish to make a complaint, please contact our Privacy Officer using the details below. We will respond to your request within a reasonable period of time, usually within 30 days. We may seek further information from you in order to provide a comprehensive and complete response.

Where it is practical to do so, when contacting us, you have the option to either not identify yourself or to use a pseudonym.  However, this will not apply if we are required or authorised under Australian law (or a court or tribunal order) to only deal with individuals who have identified themselves.

If you are dissatisfied with the outcome of your complaint or you do not receive a response within 30 days, you may make a complaint to the Office of the Australian Information Commissioner (OAIC).  You may contact the OAIC via telephone on 1300 363 992, by submitting a complaint or inquiry online at www.oaic.gov.au or by writing to the OAIC at GPO Box 5218 Sydney NSW 2001.

10. Contact us

If you have any questions, or if you wish to contact us for any of the reasons described above, including to correct or access the information we hold about you or to make a complaint, please contact our Privacy Officer:
Privacy Officer
Jesus Camacho-Morles
info@analyticsforschools.com.au